Hotel Covid-19 Recovery:
A step by step guide to what hotels must prepare today to secure revenue as travel demand rebounds.
Hotel Covid-19 Recovery
How to build a marketing strategy that wins bookings
A step by step guide to what hotels must prepare today to secure revenue as travel demand rebounds.
How to build a marketing strategy that wins bookings
Examples of unique, engaging campaigns
Get the Guide
Included with this guide you'll receive:
11
Email templates to help you drive revenue
8
Worksheets to guide you through the process
6
Nothing in history has disrupted the hospitality industry quite like Covid-19. While recessions and a variety of disasters have halted travel before, the nuances surrounding the impact of shelter-in-place restrictions are entirely new.
Navigating the unprecedented
68%
of recent travelers had plans affected due to Covid-19
Creating your plan
This guide is designed to help you prepare a marketing plan that is specifically designed to win early demand. In the guide, we’ll work to distill the complexities involved in planning for the unknown and share the direction you need to develop a competitive advantage.
1
PHASE
The first phase of creating a competitive marketing plan should begin now - ahead of travel rebounding. In this guide, we’ll review the fundamental aspects you must have in order today if you want to stand out and win bookings when travel waves begin to ramp up.
Preparation
2
Pre-Travel Campaigns
As travel rebounds, you are likely to be met with one of the most competitive markets to-date. Learn how to nurture your guests and re-evaluate your channel investments so that you can stand out amongst the noise.
3
Drive Market
With 68% of travelers saying they are most likely to book with a hotel they have stayed at before, targeting repeat visits will be critical to your success. Learn how to leverage your guest database and produce hyper-segmented campaigns that reach and convert travelers who are most likely to book with you.
4
Fly Market
With all of the excitement to travel again, there is also a great deal of fear among travelers as it pertains to their safety. Learn how to develop and maintain a reputation that guests can trust during COVID-19 travel. We’ll also walk you through how to leverage that reputation to secure bookings over the coming months.
Kickstart your Covid-19 Recovery today
A step by step guide to what hotels must prepare today to secure revenue as travel demand rebounds.
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A step by step guide to what hotels must prepare today to secure revenue as travel demand rebounds.
In this guide, we break down how to create your competitive marketing plan into a 4 phased approach